Take a peek inside your undies, in a new campaign by Bonds for its male undies range.
Because men wear gross undies and Bonds wants to change that.
To do so, the content series aims to get men talking about their undies by making the conversation about something they actually care about: their balls.
Clemenger BBDO Melbourne group MD Simon Lamplough said: “Men’s testicles have to put up with a lot in life. Heat, cold and (shudder) impact all affect them. The least men can do is keep The Boys comfy in a nice new pair of Bonds undies.”
The first film is released online and will run across paid and owned social and digital channels. More instalments will be released over the coming weeks.
Head of Marketing: Emily Small
Digital Marketing Manager: Ryan Wilson
Agency: Clemenger BBDO Melbourne
Creative Chairman: James McGrath
Executive Creative Director: Ant Keogh
Creative Director: Ant Phillips
Creative Director: Richard Williams
Senior Producer: Karolina Bozajkovska
Group Managing Director: Simon Lamplough
Account Director: Grant Oorloff
Planning Director: Michael Derepas
Production: Guilty Content
Director: Tony Rogers
Producer: Jason Byrne
DOP: Marin Johnson
Editor: HM Creative - Richard Hamer
Online: Stafford Wilson, Kitset Grafix/Sam Coates, FINISH
Sound: Flagstaff - Paul Le Couteur