HSBC celebrates individualism in homeowners

24 September 2018

Advertiser: J. Walter Thompson Sydney

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HSBC is celebrating the individualism of Australia in its latest campaign that urges Aussies to buy a home that reflects their unique way of life.

HSBC has released its latest campaign aimed at influencing Australians to buy a home that expresses their individualism.

Launched and developed via J. Walter Thompson Sydney, the 30-second TV ad showcases the insight that Australian homes are the ultimate expression of our diverse lifestyles, needs, tastes and cultures.

Featuring an in-house movie room and backyard tiki bar, HSBC champions and reflects the differences of their customers and Australia as a whole, not only what they have in common.

"Our new Home Loans campaign for HSBC taps into the new and wonderfully unique personalities of Australians and how HSBC’s great rate can help their vision become a reality”, J. Walter Thompson executive creative director Simon Langley says.

The TV spot and online video are part of a broader integrated campaign that also includes digital, out-of-home and in-branch.

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