The launch of the all-new CR-V.
Honda’s answer to the launch of the new CR-V is #JoyFace. Coinciding with the milestone for the business, celebrating 75 years in the industry, the team has unveiled a video series and national giveaway starring Australian comedian Tommy Little.
The Mushroom Creative House team produced the strategy and content campaign that is light in tone, using humour and entertainment for engagement, focusing on the human interaction with the car and talent, showcasing key features and benefits of the all-new CR-V.
Belinda Cusworth - GM of customer experience at Honda Australia, said the campaign punchline, ‘You gotta’ drive it, to get it,’ perfectly encapsulates the essence of the #JoyFace campaign.
"Providing customers with an experience of test driving the all-new CR-V that will bring out the joy and dynamic driving experience this vehicle is renowned for," she said.
Selected as the ambassador for the #JoyFace campaign, Little embodies the campaign's spirit with his comedic, lively, and youthful persona.
To celebrate the launch, Honda invites customers to participate in a national Test Drive Competition, ‘You gotta’ drive it, to get the #JoyFace and a chance to WIN the all-new Honda CR-V’, which is currently open for entries.
Honda encourages Australians to personally encounter their very own #JoyFace by test-driving any new Honda at their nearest Honda Centre.
The new CR-V is a bold reimagining of the original family SUV that’s roomy, inviting and loaded with intuitive tech.
With adaptable space to fit the needs of families of all shapes and sizes, it features a distinctive and sophisticated design
with an energetic performance that turns heads wherever it goes.
To enter the competition and view the content, visit https://www.honda.com.au/cars/cr-v-joyface and view the full
terms and conditions.
