Introducing the powerful new 36V battery.
Honda's latest campaign follows a man unleashing a powerful force on his backyard, with Honda’s battery powered equipment in hand.
With the snap of Honda’s powerful new 36V battery, he summons a wind that can move heaven and earth.
Honda Australia’s Cameron Cuthill, head of brand integration, said as the market for battery powered lawn and garden products expands, Honda’s new 36V battery range is positioned to offer consumers an unbeatable mix of high spec and affordable pricing.
“The range includes a brand-new blower, hedge trimmer, line trimmer, 2Ah battery, standard charger and much anticipated chainsaw for future release," he said.
Kyle Ross, head of strategy at TRP, said when it comes to battery performance in lawn and garden products, there is one thing on everyone’s mind: power.
"And Honda’s new battery range isn’t just powerful, it’s a force for nature. This campaign shows Honda’s new battery range as a superpower, letting you control anything in your backyard," said Ross.
The campaign launches nationally from November across Finecast, online video, display and social media.
Kyle Ross: Head of Strategy
