Honda's newest SUV is made to 'go with it' - even if that means finding a horse ranch full of multicoloured ponies.
The campaign for Honda's CR-V Series II, by Leo Burnett Melbourne, continues the positioning of its 'Dream Run' campaign, with a new ad designed to play with the imagination. It features a little girl, a broken pink horse, and a fairly unexpected solution to her problem, involving a herd of multi-coloured horses.
The campaign is led by a 60 second TVC by Goodoil's Hamish Rothwell and features The Black Keys song 'Howlin' "For you". It will also be supported with cinema, outdoor, online, social and dealer communications.
Leo Burnett Melbourne executive creative director Jason Williams said: “The idea came from the insight that having children is its own adventure and sometimes you have to go on a bit of a wild goose chase to appease the imagination of a young child.”
Honda Australia director Stephen Collins said the CR-V nameplate has a long history in Australia .
“The CR-V is a core model for Honda both globally and locally," Collins said. "With such significant upgrades made recently on the Series II range, we wanted to support this important model with a new campaign that taps into the fun and energy of the CR-V.”
Agency: Leo Burnett Melbourne
ECD: Jason Williams
Creatives: Joe Hill / Garret Fitzgerald
Senior Agency Producer: Cinnamon Darvall
Group Account Director: Chris Ivanov
Senior Account Director: Jaime Morgan
Director of Integrated Strategy: Ilona Janashvili
Production: Goodoil Films
Director: Hamish Rothwell
Executive Producer: Sam Long
DOP: Crighton Bone
Production Designer: Guy Treadgold
Casting: Catch Casting NZ / Mullinar's Sydney
Editor: Peter Sciberras Method Studios
VFX & Supervisor: Colin Renshaw (ALT VFX)
Sound Engineer: Sam Hopgood - SoundLounge
Sound Producer: Lizzie Haussegger – SoundLounge
Client: Honda Australia
Brand Comms Manager: Melissa Altarelli
Brand Comms Specialist: Sarah Tolliday
Brand Comms Coordinator: Megan McDermott