HBF taps The Works for project ahead of pitch decision

11 May 2017

Creative Agency: The Works Sydney

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HBF has launched new campaign from The Works as a pitch for the health insurer’s creative account continues.

The spot stars Paralympian Brant Garvey training for the Paralympics in Tokyo.

Garvey tells the story of injuring his abductor muscle at the Paralympics last year, which caused him to lose out on his dream of winning gold.

He says: “The dream turned into a nightmare but then I realised even though the race has finished it wasn’t over.”

The clip then cuts to shots of him getting back in the pool, back on the bike and back on the track as he vies for another chance at the Tokyo Paralympics.

HBF has confirmed the pitch is still underway, kicking off in March this year. At the time, AdNews reported The Works, CHE Proximity, M&C Saatchi and Cummins&Partners were all thought to be participating.

“The Works have been engaged on a single project basis only by HBF for the campaign “Half Time” that is now on air, and that features WA Paralympian Brant Garvey,” HBF says.

“A decision on the appointment of a lead agency for HBF has not yet been made. HBF now expects to be able to make this announcement early in June.”

In March, HBF said a decision for its creative agency was to be made in April. The appointment of an agency could have been delayed by the recent hire of John Van der Wielen to MD and CEO of the business. 

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