Did you know that having sex can save a life? That is exactly the message of the HERO condom campaign to promote its initiative to donate condoms to HIV organisations in the developing world for every condom purchased in Australia.
The ad shows a man at a restaurant, who then begins to choke. The message is misunderstood between the waitress and doctor as they both assume having sex will save the man from choking. Although they do not save the choking man, the voice over then states that “with every Hero condom you buy a condom is given out in a developing country.”
'Have sex, save a life' emphasises the brand's social responsibility campaign.
The campaign spans across digital and social.
