Taxpayers are missing out.
As technology improves, more Australians have turned to completing their tax return by themselves online. However, as many lack the expertise there are more than a billion dollars of unclaimed tax deductions that are being missed each year. Meaning taxpayers are missing out.
As tax season approaches, The Works, part of Capgemini, has once-again partnered with leading tax agency H&R Block to unveil a new campaign that highlights the advantages of seeking the assistance of their tax experts.
Strategist at The Works, Jacq Henderson, said with the current pressures of the economic climate consumers are currently living in a world of less.
"That’s why our platform needed to focus on what means the most to our consumer, that H&R Block could bring ‘more’ to their lives," she said.
"With their more human service, and their tax expertise H&R Block are able to guarantee that they receive the maximum tax refund that they’re entitled to.”
Creatively, 'More for Sure' encapsulates the essence of H&R Block's commitment to its clients by showcasing the countless benefits of seeking their tax expertise.
Creative partner and founder, Damian Pincus, said H&R Block possess an unparalleled understanding of laws, regulations, and deductions, ensuring that their clients receive the maximum refund possible no matter how simple or complex.
"The campaign emphasizes the value of a personalized approach, where their clients can rely on H&R Block's experts to navigate their unique financial situations," said Pincus.
“Grounded in a truth everyone can relate to, there’s no Australian out there today who wouldn’t want a little more back on this year’s tax return, and feel proud to tell people about it."
Brodie Dixon, MD at H&R Block, said tax refunds are expected to be lower this year for many taxpayers, with removal of a major tax offset (LMITO) and reduction in the work-from-home deduction rate.
"Given that this is happening at the same time as a cost-of-living squeeze, it's even more important that taxpayers get expert help this year to claim everything they're entitled to," said Dixon.
"The tax experts at H&R Block will dig for every possible deduction to maximise our clients' refunds."
Credits:
Client: H&R Block
Marketing Director: Iris Ho
Managing Director: Brodie Dixon
Agency: The Works
Creative Partner: Damian Pincus
Creative Director: Nathan Bilton
Art Directors: Tim Brothers
Copywriter: Claire Stapleton
Strategy: Jacq Henderson
Creative Project Lead: Christine Lyall
Head of Production: Katie Harper
Agency Producer: Fabiana De Abreu
Media: PHD
Public Relations: Candid Communications
Production company: Good Oil
Director: Dave Wood
Sound: Rumble Studios
