The peace of mind that comes with owning and driving one.
Independent creative agency Akkomplice has launched a new campaign for Fuso trucks highlighting the peace of mind that comes with owning and driving one.
Moving beyond just talking about payload and performance, the campaign positions Fuso as the truck people want with the support they need, including a five-year warranty, finance and service plans, roadside assist and zero-emission options.
Chief creative officer at Akkompice, Glenn Dalton, said when the brief is to say something about five different things, it can be tough to stay single-minded.
"From a list of rational features we found the common single emotional benefit, and expressed it in a very Fuso way. We’re excited about the long-term creative potential of the campaign," he said.
The campaign is now live across Social, Digital, Print, OOH
Credits:
Client: Fuso Truck & Bus, Australia
Nicole Stone
Eloise De Rauc
Alex Mueller
Agency: Akkomplice
Glenn Dalton
Kenny Hill
Nathan Herbertson
Martie Skorsis
Nick Livingston
Victoria Concha
Tom Kearney
Lisa Dupre
Media
Peter Tait
Emma Smallwood (Speed Media)
Social Media: Michael Hewitt (Akkomplice)
Photographer: Tom Franks
Producer: Josie Amato
