Four Pillars creates the perfect summer drink

19 December 2018

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Four Pillars Gin’s new film is a feast for the eyes.

Four Pillars Gin has revealed its first brand campaign film, showing people how to make the perfect G&T.

Created by Interweave Group, the Wes Anderson-style vignettes go through the essentials – ice, gin, tonic and orange – to making the summer drink.

Four Pillars co-founder and brand director Matt Jones said they wanted to make the film as “gorgeous and playful as possible”.

“Let’s be honest, our summer story is pretty simple. It’s the time of year to keep things easy and smash out a few perfect G&Ts, made with our Rare Dry Gin, great tonic and a big wedge of fresh orange,” Jones said.

The film runs across YouTube, Facebook and Instagram throughout December. It is also accompanied by street posters in Sydney, Melbourne, Perth and Brisbane up until February.

Client: Four Pillars Gin
Creative Director/Director: Daniel Cookson
Producer: Carly Bojadziski
Director of Photography: David Ellis and Daniel Gallagher
Art Director: Darren Song
Stylist: Marsha Golemac
Photographer: Jack Hawkins

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