DDB Group has released news of its first campaign for Gumtree: free money.
In a bid to drive weekday traffic, Gumtree has hidden green gems in its ads. Find one amongst the listings and win a grand.
The campaign's been spotted around bus stops around since the start of this month, and has also run across online, radio and social.
Credits
Client: Gumtree Australia
Head of Marketing: Sara McConkey
Head of Core Operations: Grant Bryce
Creative Agency: DDB Group Sydney
Executive Creative Director: Dylan Harrison
Creative Director: Paul Fraser
Art Director: Kim Fraser
Copywriter: Chris Crawford
Managing Partner: Kate Sheppard
Account Director: Topher Jones
Account Manager: Tara Beckefeld
Planning Partner: Fran Clayton
Planning Director: Anna Bollinger
Print Producer: Brett Griffiths
Digital Production: Tribal Worldwide Sydney
Digital Producer: Angela Diamant
Technical Director: Ferdinand Haratua
Competition Management: Mango
Account Director: Ben Greenslade
Account Manager: Alexander Masson
Social Agency: Edelman
Senior Account Director: Carla Webb
Digital Account Manager: Jennifer Ngai
Social Media Creative: Pauline Linton
Account Manager: Kate Spencer
Copywriter: Cameron Stead
Community Manager: Hannah Shields
Media Agency: PHD
Comms Planning Director: Sara Kootbaully
Business Director: Amy Francis
