Aussie shoe brand, Rollie has a kicked off its first ever integrated brand campaign that highlights the incredible lightness of the shoes.
Lara Bingle and Gotye are fans of the light-weight shoe brand with Goyte wearing a pair during his recent Aria performance.
Jean Vince Lebon, founder of Rollie Nation, said “The work is the perfect reflection of our brand and what makes Rollie’s so special. As we grow as a business and expand globally, we’re delighted with this campaign and to be working with our creative partners VCCP, who will support us as we grow.”
The campaign will run across press, print, digital, POS and through a series of YouTube videos.
Photography: Danny Eastwood & Pool Collective
Re-touching: Cream
