The courier service startup is taking shots at Australia Post, following its trademark battle last year.
The courier service startup Sendle has fired shots at Australia Post with its inaugural advertising campaign, “Why post when you can Sendle?”.
The campaign calls on Aussie SMEs to reconsider their options in parcel delivery and opt for Sendle’s delivery service.
The campaign is a first for the three-year old delivery startup, which launched in November 2014.
It features the phrase “Post without the office”, which Sendle successfully trademarked in 2017 after Australia Post took them to court.
Produced in collaboration with The Glue Society, the campaign stars Australian actor John Batchelor.
He stars as a small business owner dealing with the everyday struggles of running an online retail company, such as wasting time lining up at the Post Office, juggling multiple orders, and making sense of complex pricing schemes.
"This campaign is our very first and represents how far we’ve come in just over three years. It is also the first time small businesses have been presented with a cheaper and more convenient alternative to Australia Post’s 200 year-old functional monopoly," Sendle co-founder and CMO Craig Davis says.
“We have no doubt this campaign will support us in championing choice in the market for Aussie small businesses. Hopefully, it will also empower more small businesses to choose a delivery partner that will help them compete in a rapidly changing ecommerce ecosystem.”
“Sendle is a humble but ambitious brand aiming to lend a helping hand to the ‘little guys’ of the eCommerce space, and we enjoyed directing a campaign that speaks to these qualities," The Glue Society co-founder Jonathan Kneebone says.
"Much like Sendle, we enjoy giving a voice to worthy brands hoping to make a difference, and we look forward to lending a (sock-puppeted) hand to the Australian small business community."
The campaign will roll out across digital, social, and Sendle-owned channels starting May 2018.