Cottee’s tells consumers to chill… It’s cordial is here to stay.
Cottee’s has released a new advertisement on social media to address media reports from this week that speculated Cottee’s was discontinuing production of its cordial range, after research showed cordial had seen a significant decline in sales.
Cottee’s tells consumers it will continue to be a part of family celebrations for Australians for many years to come.
“We will continue to manufacture in Australia as we always have, and will continue to look at ways to improve and innovate our brand and products. In fact, Cottee’s is the only mainstream cordial brand that is actively investing in the future of the cordial category," Cottee's says in a statement.
Cottee's was founded in 1927 and is best known for its classic commercials and famous jingle: “My dad picks the fruit that goes to Cottee’s”.
