Clemenger BBDO Sydney teaches Australia 'How Japan Can'

29 October 2019

Creative Agency: Clemenger BBDO (Sydney)

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The agency has helped launch Japan's Suntory BOSS Coffee in Australia and New Zealand.

Suntory BOSS Coffee, Japan’s number one selling coffee in a can, is launching in Australia and New Zealand with a new brand platform, How Japan Can, via Clemenger BBDO Sydney.

BOSS Coffee is the secret sauce that keeps Japan’s workforce alert, productive, and at the top of their game, leading to the development of ‘How Japan Can’.

“We had a great time discovering how Japanese workers ‘get it done’, with a little help from Boss Coffee," Clemenger BBDO Sydney chief creative officer Ben Coulson says.

The campaign was shot on location in Tokyo by local production company Mr+Positive.

“We’re incredibly excited to be launching one of Suntory’s most successful Japanese products right here in Australia and New Zealand – BOSS is the #1 coffee in a can in Japan and we’re determined to make it #1 here as well," Frucor Suntory head of inventions Penny Cheung says.

The campaign features a range of social, digital, radio, and OOH assets.

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