Chandon touts the “unplanned” life in new campaign

11 November 2015

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Chandon has partnered with lifestyle, travel and fashion bloggers The Trend Spotter and MediaCom's content arm in a new ad spot that sells Australians to #livelifeunplanned.

Chandon has partnered with lifestyle, travel and fashion bloggers The Trend Spotter and MediaCom's content arm in a new ad spot that sells Australians to #livelifeunplanned.

The campaign looks to link Chandon with a spirit of spontaneity and visions of beautiful people in funky and far flung places.

In the 3.47 minute spot, the exuberant Trend Spotter founders – couple Dasha and Colin - wander through Paris, London, Sydney and Melbourne looking around in awe and excitement.

As they do, a voiceover advises us that we really ought to “make the most of every minute, every hour, every day” and “live life without rules” - and of course, celebrate it all with drink of Chandon.

“Every second there's an opportunity: a new friend, a new language, a new memory,” we're told – and, conveniently, a toast to be had.

The campaign includes the short film, as well as still and written social content.

Creative agency MediaCom Beyond Advertising (MBA) worked in collaboration with production company Blue Revolver; the branded entertainment arm of Done and Dusted, the production team behind Victoria’s Secret show and The Oscars, to create the spot.

Cathryn Boudiak, marketing manager for Chandon said the brand looked back into its archives for inspiration for the campaign and felt the tie-up with The Trend Spotters worked well given that both sides are about creating something new, working hard and enjoying life to the fullest.

Gemma Hunter executive creative director and head of MBA said: “This is a brand with heritage and personality, we relished the chance to bring both to life in partnership with The Trend Spotter, creating content for both traditional and digital channels that would inspire Australians to toast spontaneity, something we believe in whole heartedly at MBA.”

Creative: MediaCom Beyond Advertising.

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