‘A Life Changing Life’ stars real care and support workers and the people they support.
COVID-19 has put the spotlight on care for the vulnerable in the community and this is echoed in the federal Department of Social Services' campaign for care and support workers, via M&C Saatchi Melbourne.
The campaign, A Life Changing Life, shows the bond between workers and the people they support. In the personal story of Mandy and Elizabeth, aged-care worker Mandy explains how Elizabeth has changed her life:
"Every day she lives life to the fullest."
The campaign aims to boost the carer and support workforce, for people with disabilities, older people and veterans. It will be rolled out onto television, OOH, digital and social media, backed by the campaign hub - careandsupportjobs.gov.au - which contains resources for stakeholders, employers and communities.
Emma Robbins, Executive Creative Director at M&C Saatchi Melbourne, says: “This has been an incredibly important, inspiring campaign for our team to work on. The strength and character of the people we've met and featured, and the value of the relationships they share together will work to raise awareness about how rewarding, mutually beneficial and ultimately life changing a job in the sector can be.”
Credits:
Managing Director: Michael McEwan
Executive Creative Director: Emma Robbins
Creative Director: Russel Fox
Copywriter: Daniel Borghesi
Head of Strategy: Mike Hyde
Business & Operations Director: Jayne Brady
Senior Client Lead: Magda Majorek
Senior Account Manager: Amy McKay
Account Executive: Jess Riordan
Senior Producer: Zoe Rixon + Sheridan Wadelton
Integrated Designer: Michaela Cover-Clare + Richard Sellies
Production:
Production Company: The Directors Group
Executive Producer: Craig Griffin
Director: Hamish MacGregor
Post Production: Mr Fox
Producers: Clare Lehner & Beck Read
Editing: Andy Stalph & Drew Moden & Ollie Knocker
Colourist: Abe Wynen @ Crayon
Sound Studio: Bang Bang Studios
Sound Design: Tristan Dewey & Sam Hopgood
Sound Producers: Holli Dee & Polly McGregor
Stills: Josh Robenstone
Stills Producer: Amy Henderson
