Abbie Chatfield and Khanh Ong.
BWS is inviting Australians to celebrate its 21st birthday alongside Abbie Chatfield and Khanh Ong via M&C Saatchi and Carat.
BWS are paying customers to celebrate in an integrated campaign, 'Pay for Hooray'.
By giving BWS a birthday shout out on www.bwsbirthday.com.au, customers can win up to anywhere from $10 to $5,000.
The shout out tasks range from a simple birthday message, a song or dance dedication, to getting your mates involved and pulling off a 21 people choir.
The Pay-for-Hooray promotion also comes with a $21k cash give-away every week for 4 weeks.
"We know that most people don't care about a bottleshop’s birthday, but at BWS we are all about celebrating with our customers and team members, which is why we want to have a bit of fun with ours,” BWS head of marketing Anna Webster said.
“For our birthday this year, we are asking our customers to complete a number of birthday tasks and we will reward them with cash so they can celebrate and have their own fun."
Dentsu media agency, Carat led strategy, planning and buying for the campaign. Channels include a screen strategy designed to reach younger Aussies at scale across the month-long campaign and include partners such as Vevo, Twitch, YouTube and BVOD and high reaching OOH placements.
'Pay for Hooray' will be the first time the refreshed BWS brand identity hits the market.
Credits:
BWS
Anna Webster - Head of Marketing
An Le - Head of Brand Marketing
Jax Young - Senior Brand Manager
Charlotte El Baz - Brand Manager
Malina Yi - Brand Manager
Tessa Donnithorne - Marketing Co-ordinator
M&C Saatchi
Cam Blackley - CCO
Avish Gordhan - ECD
Brendan Donnely - Creative Director
Laura Brown - Senior Art Director
Tom Bradbeer - Senior Copywriter
Simone Cherry - Design Director, Craft
Matt Harrington - Craft designer
Vanessa Boueyres - Managing Partner
Helene Ioakimidis - Group Account Director
Katie Lockwood - Senior Account Manager
Saskia Meagher - Senior Account Manager
Rachael Fraser - Head of Planning
Amy Grant Senior - Strategist
Fransisco Phillips - Social Media manager
Alison Dunlop - Integrated Producer
James Jamias - Design Director
Ryan Donnelly - Integrated Designer
Ming Chang - Integrated Designer
Soraya Ouzaria - Motion Designer
Kai Faulkner - Motion Designer
William Gembitsky - Motion Designer
Richard Hughes - Senior Retoucher
Matthew Cox - Retoucher
Production Company - Mint Films
Director - Tom Spark
Producer - Nick Mutton
Carat
Bianca Falloon - Client Partner
Christian Fox - Client Partner
Zac Kelly - Strategy Director
Amanda Nguyen - Senior Account Manager
Megan Suriadji - Client Executive
Ellishia Maher - Client Executive
Isabelle Bryce -Client Associate
The Zoo Republic
Claire Bezuidenhout - Account Service Director
Emily Richardson - Senior Account Director
Patrick Kenny - Senior Account Manager
Dan McFarlane - Commercial Director, X Collective
Kiel Van Daal - Technical Director, Roilti
Steph Quinn - Client Services Director, Pilgrim
Rae Goode - Account Manager, Pilgrim
Sport & Entertainment, M&C Saatchi
Krystina Frassetto - Managing Director Sports & Entertainment
Saynaree Oudomvilay - PR & Communications Senior Account Director
Florence Fahmy - PR & Social Account Executive
