Brookvale Union invites Australians to attain a ‘State of Mouth’

13 August 2020

Creative Agency: Clemenger BBDO (Sydney)

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The new campaign was created by Clemenger BBDO Sydney.

Alcoholic ginger beer Brookvale Union has launched a new brand campaign establishing its range as the true salvation to lost, unsatisfied and unquenched mouths.

Brought to life in an indoctrinating style by South African motion designer Edwin De Swardt, Brookvale Union invites you to ‘transcend via your taste buds’ and attain a Refreshalicious State of Mouth.

"If Nirvana is a state of mind, then Refreshalicious is a State of Mouth – and a bloody delicious one at that," Clemenger BBDO Sydney executive creative director Brendan Willenberg says.

Brookvale Union chief marketing officer Todd Atkinson says the new campaign rings true to what the brand is about.

“Brookvale Union has always been about quality nonsense and epic tasting drinks," Atkinson says.

"We can’t wait to enlighten the masses with our Refreshalicious beverages.”

Refreshalicious it’s a State of Mouth is a national communications platform to lift the profile of the core range of Brookvale Union’s Ginger Beers and Vodka and Peach Iced Tea, and springboard consumer awareness of the recently launched Boozy Seltzer range.

The campaign rolls out via social videos, with laudatory ‘Taste-imonials’, digital OOH and BTL campaign activated nationally.

Credits

Brookvale Union
Chief Marketing Officer: Todd Atkinson
Brand Manager: Lucy Pratt & Andy Marsh

Clemenger BBDO Sydney
Executive Creative Director: Brendan Willenberg & Darren Wright
Senior Copywriter: James Beswick
Senior Art Director: Ollie Beeston
Head of Craft: Dan Mortensen
Online Editor: Jess Morgan
Sound Engineer: Robbie Balatincz
Head of Integrated Production: Claire Bisset
Senior Account Director: Smaran Jworchan
Post-Production Supervisor: Kirsten Lees

Motion Designer: Edwin De Swardt

Designers: Tim Waters & Aron Merchant

Media Agencies: PHD & 3 Forward

Social Media Agency: Connecting Plots

BTL agency: Geometry

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