The Canadian sprinter is used sparingly in a spot to promote The Fold but stars in a weird video celebrating Puntmas.
Sportsbet has launched a spot promoting a new feature called The Fold. It allows punters to cancel one bet (on the nose) per day at selected racecourses.
The ad, by BMF, features disgraced Canadian sprinter runner Ben Johnson at the very end.
The feature is designed to help punters leave a bet mid-race if your horse is running like a donkey or very wide.
Sportsbet have also released a 'Puntmas' video to accompany the ad. This stars the former Seoul Olympics gold medalist (for 48 hours) telling the story of Puntmas.
AdNews quite enjoyed the completely bizarre and pointless nature of the video and the cheeky nod to 'speed dealers', Sydney slang for wrap around sunglasses worn by that speed dealing 'mate' back in the late 90s and early Noughties.
The bit about Yusuf is completely lost on this publication, but AdNews is quietly hoping Sportsbet revitalises Charlie the Unicorn with Johnson in future installments of racing-focused ads.
Agency: BMF
Executive Creative Director: Cam Blackley
Head of Art and Design: Lincoln Grice
Copywriter: James Sexton and Tom Johnson
Designer: Alex Creamer
Group Strategy Director: David Warren
Managing Director: Stephen McArdle
Group Account Director: Danielle Richards
Senior Account Director: Will Woods
Account Manager: Siena Shuttler and Victoria Venardos
Agency Producer: Claire Seffrin
Director: Christopher Hill
Director (OLV): Tim Potter
Production Company Executive Producer: Jo de Fina
Production Company Producer: Susie Douglas
Production Company: The Otto Empire
Post Production: The Editors
Editor: Bernard Garry, Jess Mutaschio and Lily David (OLV)
Music & Sound Production: Rumble Studios
DoP: Germain McMicking
CLIENT CREDITS - Sportsbet
General Manager, Marketing: Luke Waldren
Head of Brand and Advertising: Simon Kennedy
Brand Manager: Kathy Schokman
Campaign Manager: Jason Thatcher
Brand Executive: Felicity Smith
Creative Manager: Raman Goraya
Video Content Manager: Simon Coughlan
