Belong's 'More of the good stuff' via Howatson+Company

1 November 2023
 

Creative Agency: Howatson+Company

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Set to Dean Martin’s iconic 'That's Amore'.

Australian telco Belong and Howatson+Company have launched a brand campaign, 'More of the good stuff', celebrating the data, speed, security and prices customers enjoy with Belong mobile and internet.

The film, created by animation house, Zombie Studio and set to Dean Martin’s iconic 'That's Amore', dives to the depths of the ocean floor to meet a lonesome eel who falls in love with an underwater internet cable, only to accidentally unleash the magic of the Belong onto the seabed and all its creatures. 

Head of product & marketing at Belong, Aaliah Eggins-Bryson, said the telco's goal was to create a brand platform that appeals to a broader audience.

"What's great about this brand platform is its ability to achieve this while maintaining our brand’s feel-good ethos. You watch the spot, and you can't help but smile," she said.

Howatson+Company ECD, Gavin Chimes, said in the last few years, Belong has established a legacy of whimsical, feel-good campaigns.

"‘More of the good stuff’ builds upon this. It’s a joyful and unexpected celebration of Belong’s core offering - awesomely affordable internet," he said.

The campaign will rollout across TV, BVOD, online video, OOH, and audio, with support across digital and retail placements. 

 

Credits:

Client: Belong

Chief Executive Officer at Belong: Jana Kotatko

Head of Product & Marketing at Belong: Aaliah Eggins-Bryson

Creative & Social Lead: Kate Lightfoot

 

Agency: Howatson+Company

Founder/CEO: Chris Howatson

Executive Creative Director: Gavin Chimes

Creative Director: Michael Kleinman

Creative Director: Doug Hamilton

Creative Director: Simon Friedlander

Head of Production: Holly Alexander

Client Partner: Ollie Wearne

Senior Account Director: Angela Lethbridge

Senior Account Manager: Maddy Philips 

Design Director: Ellena Mills

Finished Artist: Simon Merrifield

 

Media Strategy: Howatson+Company 

Chief Media Officer: Sasha Smith 

Media Planning & Implementation: OMD

Head of Group: Dervla McGivern

Business Director: Frances Meadows

Account Director: Annabel Williams

Account Manager: Isabella Jordan

Account Executive: Richard Atkins

 

PR Agency: SHAPER x CLEMS

 

Production: Zombie Studio

Director: Paulo Garcia

Executive Producer: Natalia Gouvea

Executive Creative Director: Daniel Salles

Producer Director: André Carvalho

Art Director: Marcelo Garcia

CGI Director: Leandro Marcelino

CGI Technical Director: Wesley Oliveira

Agenda Coordinator: Kira Nayana

Account Services: Gabriela Leal, Stephanie Wang

Producer: Vivi Torre

Music Supervisor: Anton, Trailer Media

Sound Studio: Heckler Sound

Executive Producer: Bonnie Law

Music Editor: Johnny Green

Sound Designer: Dave Robertson

Additional Sound Design: Andre Ruello

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