"The horticultural product category is pretty bland, so with Baileys we saw an opportunity to add a bit of colour. Green, specifically."
With the warmer weather approaching, now’s the perfect time for gardeners to rejuvenate their patchy lawns and wilting pot plants.
Wildlings latest creative campaign reminds gardeners that if they want their yards and plants to turn totally Green this Spring, then they’d better grab a bag (or two) of Baileys’ Premium Potting Mix and Brilliance from Bunnings.
Wildlings Creative said that Bailey's products are innovative, economical and yield amazing results.
"The horticultural product category is pretty bland, so with Baileys we saw an opportunity to add a bit of colour. Green, specifically."
Gen Bailey, managing director of Baileys, said the company had a great time collaborating with the creative minds at Wildlings.
"Their thinking was unexpected, on-brief and we couldn’t be happier with the final result," she said.
"On an incredibly short timeline, all of the Wildlings delivered a campaign that was truly different (in the right way) and engaging for the category.”
The campaign covers television, online, digital and radio and commences this week.
Credits:
Agency: Wildlings
Client Partners: Cait Totten, Nicole Lennox Gray and Jen Wong
Creative Directors: Matt Wilson, Pat Lennox
Art Directors: Neil Martin
Director: Neil Martin
DOP: Justin Griffiths
1st AC: Gareth Weston
Agency Producer: Cait Totten
Producer: Candice Shields
Production Assist: Adam Keogh
Gaffer: Michael Sgro
Art Dept: Kylie Clifford
Editor: Cal McLean
VO Artist: Gary Taylor
Sound Mix: Brad Habib
3D modelling: Nicols Gaviria
