Created in-house, the work takes on a fun, provocative and irreverent manner to show Zip's commitment to transparency and responsible lending.
Australian fintech Zip has launched its first integrated brand campaign just in time for the start of the peak holiday retail period.
For far too long, Aussies have been put at a disadvantageous position when it comes to credit products, but millions of people are now choosing to ditch the credit card in favour of better alternatives.
Zip believes that nothing should come between you and what makes you happy, and its new brand campaign is showing Aussies how to do just that.
The campaign is the company’s first above-the-line brand work and was designed and directed in-house by Zip’s creative team, bringing to life Zip’s commitment to transparency and responsible lending in a fun, provocative and irreverent manner.
This is done through a series of highly stylised shots featuring everyday Aussies stripped bare alongside the things they love.
“When playing with ideas on how to communicate Zip’s transparency and desire to make the passions of Australians more accessible, it became clear that this approach resonated the most with this narrative," Zip co-founder Larry Diamond says.
"We want people to celebrate their individuality and feel empowered to enjoy the things they love — responsibly. Although our approach is outside of the box for the financial sector, we want to make it clear that Zip is unlike the big banks, and we think this campaign communicates that powerfully."
Diamond says the campaign shows Zip "stripping down, unashamed to bare it all and telling it as it is".
The integrated campaign will run nationally leading up to the peak sale periods, and will extend across Sydney, Melbourne and Brisbane in out of home media, including transit, large format billboard advertisements and shopping centres.
Content will also be featured in online video formats across YouTube and catch up TV and social platforms.
“What we’re putting out there is something no other Buy Now Pay Later, bank, credit card, or finance provider would ever dream of doing," Zip head of marketing Katrina Ang says.
"The beauty of this idea is that it is flexible and easily adapted to the holiday period, different formats, products, retailers and events, without losing any of its humour, charm, or impact."
The campaign is supported by media agency Avenue C and public relations agency Sling & Stone.
Zip - Creative
Head of Marketing - Katrina Ang
Creative Director - Christian Kernot
Creative Director - Tom Vukelja
Brand Consultant - Tracy Hall
Producer - Chelsea Claydon
Photographer - Jo Duck
Art Director – Shane Wahl
Designer - Ben Williams
Editor - Mick Watson
Sound - Smith & Western
Post Production - Blockhead
Avenue C - Media
Sling & Stone - Public relations