When ARN tells its radio hosts Jonesy & Amanda to jump, the pair ask 'how high' in this campaign showcasing the energy of WSFM.
Australian Radio Network (ARN) has kicked off a new campaign showcasing the on-air chemistry of Sydney-based WSFM radio station's breakfast duo Jonesy & Amanda.
There are two 15-second TVCs and a 30-second TVC featuring the hosts in the cross-platform campaign. Aired first on Sunday 10 June, the TVC shows the fun and energetic spirit of ARN's radio station and the genuine friendship between the radio hosts.
In filming, by Brilliant Films under the creative eye of agency Joy, the pair channel their inner child (or children), by jumping and having fun on a trampoline.
ARN CMO Anthony Xydis says the campaign uses "a simple concept".
"We wanted to capture the on-air chemistry of Jonesy & Amanda, who are loved by their audience for their sense of fun, cheeky banter and genuine friendship," he says.
“We also wanted to showcase the energy of the station, embrace its heritage and unique music positioning, utilising the unique WSFM ‘jongle’ which recently launched on air."
The campaign will comprise TV, outdoor, digital and social.