Anh does Easter for IGA

27 March 2015

Media Agency: Starcom MediaVest Group (Australia) H/Q

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Comedian Anh Do is back for IGA, this time fronting its Easter campaign.

IGA has a new campaign for Easter, with the return of popular comedian Anh Do to the brand.

The 'Enjoy Your Easter' campaign positions IGA as the place to pick up your Easter supplies, no matter how you enjoy the occasion.

A series of 15 second spots will be backed up with digital and social media assets, blogger engagements and in-store displays.

IGA has also created six recipes, which will be featured on its website and catalogues.

The Easter campaign runs until 5 April.

CREDITS

Creative
Creative Oasis
Creative Director/Writer: Paul Knights
Senior Art Director: Rebecca Rae
Group Account Director: Erin Halliday
Agency Producer: Chris Ford
Production Company: FilmGraphics
Director: Adam Blaiklock
Producer: Tracey--‐Lee Permall

Media
Starcom Mediavest

PR
Zing

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