"We wanted to show that with ALDI, Special is a thing you can buy."
Aldi Australia, in partnership with creative agency BMF, has launched 'Special you can Buy’ to highlight 'Special Buys' pricing, quality and enticing in-store experiences.
The campaign features a hero brand spot with an ongoing retail layer focussing on Special Buys products including washing machines, bed linen, and barista quality coffee machines, all price afforadably.
Dantie van der Merwe, creative director at BMF, said: “Not everyone gets to experience a grandiose life-changing event every week, but we wanted to show that with ALDI, Special is a thing you can buy."
Mark Richardson, marketing director at ALDI Australia, said: “The ‘Special you can Buy’ platform will work across all touch points to reinforce what our middle aisle has to offer and encourage customers to get back into a store to experience it for themselves.”
'Special you can Buy' launches across TV, radio, OOH, social, digital, website, POS and catalogue and will be carried over into 2023.
Credits:
Creative Agency: BMF
Chief Creative Officer: Alex Derwin
Creative Directors: David Fraser and Dantie Van Der Merwe
Art Director: Emily Field and Kiah Nicholas
Copywriter: Emily Field and Kiah Nicholas
Head of Art & Design: Lincoln Grice
Designer: Matthew Hughes
Chief Strategy Officer: Christina Aventi
Head of Planning: Anna Bollinger
Chief Executive Officer: Stephen McArdle
Group Account Director: Alice Tschuchnigg
Senior Account Director: Hayley Basham
Account Director: Georgia Moulis
Account Manager: Francesca Di Stefano
Head of TV: Jenny Lee-Archer
Agency Producer: Esta Lau
Director: Christopher Riggert
Production Company: Finch
Director: Christopher Riggert
Producer: Nick Simkins
Editing: The Editors
Editor: Stewart Reeves
Post Production: Alt VFX
Sound Production: Rumble
Music: Ballad
DOP: Tim Tregoning
Art Buyer: Julie Sorrell
Production Director: Julie Sorrell
Integrated Producer: Lauren Swaab
Digital Producer: Lauren Swaab
Front-end Developer: Amanda Perkins & Romina Carrera
Finished Artist: Adrian Jobse
Creative Services Director: Chris Burchett
Client: ALDI Australia
