Aldi's latest ad is a touch ghoulish.
If there's one thing vampires have learned throughout centuries of living (dead), it's how to be frugal.
That's the pitch from BMF's latest ad for Aldi, which has a vampire sunbathing with the help of some very strong sunscreen.
The vampire in the ad tells us about his love of sunscreen, but laments the inconsiderate behaviour of those living.
The ad showcases the price difference between sunscreen bought at other supermarkets and compared to Aldi, with Aldi's pricing coming out on top.
Cheap sunscreen, presumably, means the vampire is able to bathe in sunlight at a price point it can afford.
The only drawback is other beachgoers.
Credits:
Managing Partner: Stephen McArdle
Executive Creative Director: Cam Blackley
Creative Director: Alex Booker & Philip Sicklinger
Art Director: Patrick Chambers & Alex Booker
Copywriter: Mark Carbone
Planning: Christina Aventi
Director: Jeff Low
Producer: Lucas Jenner
Production Company: Rabbit Content
Post Production: The Editors/White Chocolate
Agency Producer: Mel Herbert
Editor: Bernard Garry
