In line with World No Tobacco Day, which fell on Saturday, M&C Saatchi Sydney has launched a six-second high-impact video campaign on behalf of global anti-smoking charity QUIT.
QUIT will roll out three videos via video site Vine, each one depicting a different age group along with the tagline 'Before this video starts again, another smoker will die'.
"Tying the six-second Vine format to the chilling six-second fact means that the medium is the message and a very powerful one,” said M&C Saatchi executive creative director Ben Welsh. “It's a great use of the Vine platform and a perfect example of 'brutal simplicity' in action."
Credits:
Client: QUIT
Agency: M&C Saatchi
ECD: Ben Welsh
Creative director: Ant Melder
Art director: David Jackson
Copywriter: Josh Bryer
CEO: Jaimes Leggett
Post production: FSM
Producer: Mick Perry
