Clemenger BBDO New Zealand has launched an Adshel execution that shows beer being brewed inside a light box as part of its 'Wellington In A Pint Initiative'.
The campaign challenges the Wellington public to describe what they think Wellington would be like if it was a beer, and invites amateur brewers to create such a beer. The campaign will end on 10 June 2012, where four of the brewers will be chosen to partner with Wellington's best breweries to refine their recipes.
It is running online and out-of-home.
