| Advertiser: | Sydney Festival |
| Creative Agency: | Republic of Everyone |
| Added: | 16 January 2012 |
The Sydney Festival and sustainability partner Unilever have kicked off a campaign aimed at encouraging festival-goers to take small actions to help make a difference for the environment.
Created by Republic of Everyone, the campaign features two 30-second videos which bring Sydney Festival's sustainability story to life.
The videos will be screened at all major festival events, showcased online and on signage and on recycling bins at festival venues.
| 5:26PM |
"We did exactly that almost a year ago.
http://tweetbeat.it/" Simon Granath on Tweets Into Beats |
| 4:40PM |
"Crowd sourcing the name of a state is wrong on so many levels. States aren't brands, they are places." Scarey on South Australia's name on the... |
| 3:46PM |
"How about "Yawnsville"" Darren on South Australia's name on the... |
MediaCom's Marine Chartier-Fruchard looks at the impact near field communication could have on the advertising and media industry.