Virgin flyer credit card

Virgin Money has unveiled a new campaign to launch the Virgin flyer credit card with a TVC that aims to put their product to the test.

The TVC, created by Happy Soldiers, used 107 cast and 60 crew members, props, costumes, animals, the director, music, catering and cameras, all of which was paid for with the Virgin flyer credit card, resulting in 200 flights earned.

The TV campaign is supplemented by billboards, direct marketing, online and print advertising.