Denim brand G-Star Raw is launching it first TV campaign in Australia. The edgy production directed by photographer Ian Rankin, and starring Sergio Pizzorno from british band Kasabian and US ballerina Keenan Kampa.
The ad brings to life the brand's 'Unlimited Possibilities of Denim' concept and aims to deliver an arty feel to G Star's denim - the message being you have to 'destroy to create'. Also know as recycling.
