Procter & Gamble in Brazil has launched an animated UFC-themed TV campaign to promote its men's deodorant Gilette's sponsorship of the sport.
It tells the story of two not-so-sweet smelling fighters competing against one another, both from the UFSweat League - specially created for people with body odour. The winning competitior is awarded with Gilette antiperspirant which elimates his smell, allowing him to then go on to become a real UFC star.
It was created by Agencia Africa in collaboration with Brazillian studio Techno Image. Swedish animation studio Meindbender was also involved.
