GE Australia has launched an online campaign called 'Two Words For Tomorrow', that asks Australians to share in two words what they believe is the biggest challenge facing the country's future.
Created by The One Centre, the campaign aims to use the findings to help shape GE's long-term business agenda in the areas of healthcare, energy, water, transportation and finance. Once polled, the top 10 themes will be showcased via digital artwork installations across the country which will demonstrate a digital 'stream of consciousness'.
The campaign is running primarily across the Two Words for Tomorrow website, and will be supported by a Facebook application, online ads, and PR executions. It launched 8 March 2012.
