Tweets Into Beats

18 May 2012
 

Advertiser: Red Bull Australia

0 0

Red Bull has created a website called 'Beat Suite' which "takes your personal tweets and turns them into beats", by using a technology which deciphers the mood and tone of the tweet.

Created by Tequila, the website supports Red Bull's recent Beat Suite event; "a live mix tape style of concert, breaking down the boundaries between different music genres and mashing them all together for a one off event".

The website examines the words and sentences of each tweet, and has a 'sentiment analysis' code built in which deciphers the mood of the tweet.

Latest Campaigns

comments powered by Disqus