Goodman Fielder-owned bread brand Lawson's has rolled out a series of six YouTube videos aimed at targeting baby boomers.
Called 'Trevor Marmalade's Empty Nesting Tips', the camaign employs humour to offer light-hearted advice to parents dealing with stay-at-home adult children. It was created by Publicis Mojo NZ and launched 15 July 2012.
View the series here
