TLC for kids has launched a campaign that makes you feel good in two ways - you get to wear your comfy trackies and help raise money for sick kids and their families. Win, win.
The initiative encourages people to pick a day in may to wear tracky dacks, register online and raise money.
CEO of TLC for kids, Tim Conolan, said, "We engaged Bloke to assist with a concept and brand 'upgrade' for our National Tracky Dack Day campaign. The guys came up with some extraordinary concepts and the finished result has been brilliant and on point."
