| Advertiser: | Toyota |
| Creative Agency: | Saatchi & Saatchi New Zealand |
| Added: | 26 September 2011 |
Toyota NZ has launched a new campaign titled "Tougher Than You Can Imagine".
Created by Saatchi & Saatchi New Zealand, the campaign launched exclusively to Toyota Facebook fans on Friday with the television breaking during the France vs All Blacks game on Saturday.
The campaign is running across television, print, outdoor, social media and point-of-sale.
| 5:26PM |
"We did exactly that almost a year ago.
http://tweetbeat.it/" Simon Granath on Tweets Into Beats |
| 4:40PM |
"Crowd sourcing the name of a state is wrong on so many levels. States aren't brands, they are places." Scarey on South Australia's name on the... |
| 3:46PM |
"How about "Yawnsville"" Darren on South Australia's name on the... |
MediaCom's Marine Chartier-Fruchard looks at the impact near field communication could have on the advertising and media industry.