Cricket legend Mark Taylor has returned to the crease to spruik Fujitsu air conditioners in a new campaign via 303Lowe which kicked off on Sunday. 'Total Control' is the theme. Ball control, temperature control. Motion sensor technology.
Executive creative director Richard Morgan said: "Mark is a very competitive guy. When we showed him the 'total temperature control' concept, he took it upon himself to master the tricks. With a bit of practice, he nailed it. His performance is magic, just like the air conditioner itself."
Credits
Client: Fujitsu – Philip Perham, Marc Cheah
Agency: 303Lowe
ECD: Richard Morgan
Art Director: Mark Cole
Copywriter: Sean Larkin, Mike Guegan
Head of Business Management: Matthew Clarke
Business Director: Brodie Neader
Head of Strategy: Jon McKie
Head of TV: Sean Ashcroft
Media Planning and Buying: 303Lowe
