This is the Real Story

Advertiser: Australian Manufacturing Workers Union
Creative Agency: Manic Studios
Added: 28 November 2011

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The Australian Manufacturing Workers Union (AMWU) has kicked off a satirical campaign with the tagline "This is the Real Story".

Created by The Chaser co-founder Charles Firth through Manic Studios, the campaign spoofs Australian Mining's "This is Our Story" campaign by Lawrence Creative Strategy.

The campaign is running across online and social media.

This is the real story - Allan Billison
This is the real story - Ship in, Fly out
This is the real story - A paid extra


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