There’s no-one you’er than you

7 April 2010

Advertiser: Youi Insurance

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Youi Insurance has launched a new marketing campaign to reinforce its core proposition about tailoring insurance products for individual customers. Youi stands for "You Insured" and the campaign, with the tagline "There’s no-one you’er than you", communicates the tailored approach to insurance that Youi has used to strategically differentiate its brand since launching in November 2008.

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