The Way Australia Pays

15 April 2011

Advertiser: Eftpos

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Eftpos has launched its first ever marketing campaign in its 23-year history as it takes the fight to Visa and Mastercard with a new logo and tagline.

Created by M&C Saatchi, the campaign aims to demonstrate Australians' reliance on Eftpos in their everyday lives and how they are "better off with Eftpos".

The campaign will run across television, print and outdoor.

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