The Twitch

11 February 2013
 

Advertiser: Holden

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Everyone has their recommendations on what they think alleviates stress, in a new spot from Holden it could be a simple as taking a ride in a Holden vehicle. 

The campaign, created by Ogilvy & Mather New Zealand features a man with an nervous eye twitch that isn't cured by massages, doctors or yoga but disappears after a drive in his Holden car.

Ogilvy's executive creative director, Angus Hennah says "It felt right to inject some warmth and local charm back into the brand. The spot espouses the therapeutic benefits of getting away from it all in a real driver's car."

Production Company: Robber's Dog
Director: Luke Shanahan
Producer: Mark Foster
Editor: Tim Mauger

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