Israeli book chain Steimatzky Books plays on the intimate relationships people have with books in its clever print campaign.
The ads show readers fast asleep in bed with book characters sleeping next to them.
Executive Creative Director: Tal Riven
?Client Manager: Elad Hermel?
?Creative Director: Idan Regev?
Art Director: Daphne Orner
Copywriter: Kobi Cohen
?Production Company: We Do Production?
