The Power of Words

16 April 2013
 

Advertiser: Nelson Mandela Foundation

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Nelson Mandela's powerful words are taking over Time Square at midnight for the month of April through an initiative created by the Nelson Mandela Foundation and Tribeca Film Institute.

Each night at 11:57pm a three minute film is displayed across billboards in Time Square as a part of the Midnight Moment: A Digital Gallery event.

One of the directors Nabil Elderkin said "We strived to create a concept that honours Nelson Mandela’s legacy, staying true to the man and his message while reaching out in a unique and visual format.”

To watch the teaser, click here.

Agency: Collide
Co-Directors: Nabil Elderkin / Andrew van der Westhuyzen
Writer/Producer: Greg Stern
Post production: Collider / Method Studios Australia

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