Alcohol and drug addiction doesn't go away on its own. Odyssey House has launched a campaign that calls on society to lobby the government in the battle against addiction.
People who sign the petition will have their name printed off in real time by a dot matrix printer and sent straight to the government.
The campaign is supported by a touching TVC that explores the struggle of addiction.
To watch 'The Box' TVC, click here.
Executive Creative Director: Ben Coulson
Copywriter: Katie Britton
Art Directors: Paul Meates and Nicholas Sellars
Director: Stephen Carroll
Producer: Tobias Webster
Production Company: Exit Films
