The One
| Advertiser: | Tip Top (George Weston Foods) |
| Creative Agency: | DDB |
| Added: | 30 January 2012 |
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Media Agency:
Mitchell & PartnersGeorge Weston Foods has launched a campaign for a new product, The One, for its Tip Top brand of bread products.
The marketing activities draw on the romantic allusions of the the name, The One, likening the discovery of the ideal bread to finding the perfect partner.
The campaign runs across television, radio, print, point-of-sale, digital and experiential.
Digital: Deepend
Experiential: 5iveSenses
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