The National Foundation for the Deaf New Zealand has unveiled an awareness campaign aimed at men.
The campaign aims to encourage men to be aware of the important of hearing protection when using power tools.
It includes a 'provocative' calendar featuring ear muffs photographed in 'alluring' poses, a parody on male-oriented calendars.
There are also print and outdoor executions.
Executive creative director: Toby Talbot
Head of art/art director: Dave Brady
Creative: Joe Hawkins