It's car advertising, but not as you know it. Mini has recruited four artists to interpret its new compact SUV, the Paceman. The results will be showcased weekly on 15-metre out-of-home billboards in Sydney's CBD.
Called 'The Mini Paceman Art Series', the campaign was created by Ignite's and Vizeum. In addition to out-of-home executions, it will see digital and television spots profiling each artist and how their artwork came to life. The campaign is one part of the launch phase of a broader Paceman campaign developed by Vizeum.
