The Honesty Experiments

13 July 2011

Advertiser: NAB
Creative Agency: Clemenger BBDO (Melbourne)

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NAB has launched the latest instalment of its "Break Up" campaign, entitled "The Honesty Experiments".

Created by Clemenger BBDO Melbourne, the campaign uses hidden camera social experiments to prove that Australians are an "honest lot" and deserve "honest" credit cards.

The campaign launched online last week and on television on Sunday July 17.

Click here to view the "Leaky Pockets" TVC.

Click here to view the "Lost Wallets" TVC.

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